Wendy Edwards serves as President of ATRIO Health Plans and is responsible
for assuring Medicare Advantage and dual-eligible members have access
to affordable, high-quality care delivered through local provider networks
throughout the state of Oregon. Having worked to establish ATRIO as a
Certified Benefit Company, she is dedicated to ATRIO’s staff, members
and the communities where we serve. Wendy provides creative thinking,
a deep sense of caring and a strong sense of community to organizational
Wendy joined ATRIO in 2014 with over 15 years of leadership experience
within the health insurance industry and has held the positions of Executive
Vice President, Chief Operating Officer and the Chief Compliance Officer.
Prior to ATRIO, Wendy served as the Director of Regulatory Affairs and
Compliance Officer at Samaritan Health Plans where she worked to develop
and ensure that all regulations, contracts, policies, and reporting programs
remained current, compliant and communicated.
Wendy earned her Bachelor of Science degree from Oregon State University
and her Master of Science from Portland State University. She holds both
a CHC and CHP-C designation from the Health Care Compliance Association.
She is personally involved with the Make-A-Wish Foundation, an active
mother of three, and can often be found pool side cheering on her amazingly
Matt Gougler is the Chief Marketing Officer at ATRIO Health Plans. A creative
problem solver with over 19 years in health care industry. In this role,
Matt leads the integrated marketing programs and drives sustainable sales
growth across all of the southern counties throughout ATRIO’s Medicare
Advantage service areas. He also oversees the management of ATRIO’s
brand, including consumer experience, digital marketing, creative development,
social responsibility, sponsorships, media placement and agency management.
Matt joined ATRIO in September 2015 to expand the chief marketing role
to incorporate sales and customer experience. Prior to ATRIO, he pioneered
the shift to social communications at Fortune 250 company, Health Net,
Inc. — deploying a comprehensive set of social media policys and
management tools, digital platforms, and setting a template for marketing’s
strategic and social impact on business.
Matt is an active board member of the Douglas Public Health Network and
a member of the PDX Marketing Forum Advisory Team. When he is not commuting
back and forth to Salem, he can be found pursuing his passion for motorcycle
touring, swimming or just out for a walk with his dog.
Julianne Matzell is the Chief Information Officer for ATRIO Health Plans
and is responsible for data and information management which includes
the Business Intelligence, Information Technology, Risk Adjustment and
Quality Teams. Julianne is committed to data integrity and has a passion
for ensuring the organization has access to actionable and insightful
data in order to provide the highest quality service to our members.
Julianne joined ATRIO in 2017 and brings over 15 years of experience implementing
technology solutions that drive innovation and encourage businesses to
make data-driven decisions. Prior to joining the company Julianne was
the owner and principal of Mariposa Consulting, focusing on business process
management solutions and Agile development practices, consulting domestically
Julianne achieved a Master of Science degree from Stanford University and
a Bachelor of Arts degree in Mathematics and Physics from Wells College.
She shares her passion for the study and practice of Yoga through her
volunteer teaching to kids, youth and adults in correctional facilities,
drug treatment centers, and behavioral/mental health facilities.
Dana Franke is the Chief Operating Officer at ATRIO Health Plans and oversees
the day to day operations and vendor relationships required to assure
our Medicare Advantage and dual-eligible members have access to affordable,
high-quality service. Dana provides end to end thinking, continuous process
improvement and has a passion for making a difference for ATRIO, our members
and the team’s she works with.
Dana joined ATRIO in 2016 with over 28 years of experience in operations
and leadership within the health insurance industry. She has held the
positions of Director of Quality Programs and Senior Director of Operations.
Prior to ATRIO, Dana worked for Regence BCBSO, Health Net Inc., Cover
Oregon, and Health Republic Insurance Company serving in various operational
performance training roles.
Dana attended Chemeketa Community College where she obtained her Emergency
Medical Technician license, is a mother of four, has two granddaughters
and loves to golf on weekends with her husband and friends.
Charles Wilson JD, LLM serves as the General Counsel of ATRIO Health Plans
and has been with the company since 2011. Charles manages all legal affairs
involving ATRIO, including strategic initiatives, board governance, compliance,
regulatory issues, contracting, and corporate transactions. He provides
counsel on a broad range of legal, business and operational matters to
the company’s board of directors and the executive management team.
Charles received a bachelor’s degree in public policy from Duke University,
his Juris Doctorate from Lewis & Clark, and an LL.M. in Taxation at
the University of Washington. When he’s not ensuring that corporate
affairs are in order, he enjoys his down time fly fishing, whitewater
rafting, and skiing with his wife and daughter.